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Strategic Business Planning, Even in the Rain

September 20, 2010 By Leave a Comment

One night during US Army Ranger training, my squad found itself caught in a driving rain storm deep in the woods of Georgia.  None of us had any rain gear that would have offered any relief from the cold wet night.  We were already tired, hungry, and sore.  Now, we were soaked through and cold. [...]

Filed Under: Blogroll, Business Strategy

Experience is King

September 19, 2010 By Leave a Comment

The first time I heard the term “institutionalized” was back in 1985 while listening to a Fox-Morris recruiter.  He was talking to a group of military officers in Germany about separating from the service to assume jobs in the corporate world.  It was not a good word.  He used it to describe people who have [...]

Filed Under: Blogroll, Business Strategy, Leadership, Strategic Marketing

Are You Still Doing Outbound Marketing?

September 19, 2010 By Leave a Comment

What is Inbound Marketing? I along with all of my peers, have been interrupting people with our carefully crafted messages.  Very well crafted messages.  So well crafted that it was hard to tell we were even “marketing.”  We use research to identify everything – who cares about the product, how they prefer to get their information, [...]

Filed Under: Blogroll, Marketing, Social Media

So, What is Marketing Anyways?

September 19, 2010 By Leave a Comment

What is marketing?  I mean really.  Everyone thinks they know what it is but when I tell my grandma that I am in marketing her response is “Oh that means you make those ads I see in the newspaper, right?”  Well, I love you grandma but not really.  Marketing (REAL marketing) is much more complex [...]

Filed Under: Blogroll, Marketing
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