There used to be a saying in the fast food business, “If you want to know where to put a fast food joint, save yourself a lot of time and research – just setup next to McDonalds.” The idea was that big companies did all the homework and had found fertile ground. Thirty years ago, demographic analysis was time consuming and expensive. Today, demographic analysis can be quick and easy. The real trick is to identify which demographics are the most appropriate for your business, then to paint a picture with that information that actually directs your business. Demographic data is not as useful in lists as it is plotted on maps, integrated with satellite imagery, broken down into meaningful target lists – by name, with addresses. Imagine the power of integrating all that information, seamlessly combining it with your own databases, or adding new targets to the whole mess! This is demographic analysis on steroids. This is research with purpose.
–It’s research by design.
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