Have you seen how many companies out there will develop a brochure for you?! Literally thousands. And each one seems to have better artwork and pricing than the next. Order a brochure from any of them and it will be pretty. It will likely be creative. It may even include text that is close to what you asked them to write. And it will be cheap. Of course, the problem is you may get exactly what you ordered – a piece of sales collateral. Period. A discreet piece of collateral disconnected from your primary strategy. It will not reflect your most competitive position within your market. It will not have been designed to meet the needs of your sales team. It may not even accurately reflect your brand image. And many customers won’t bother using it. In fact, no sales collateral will be worth much unless you actually go to a company with the real world experience to build collateral correctly. At By Design Marketing, we know that good collateral is more than creative artwork and text. Good collateral has to be connected to strategy, on message, positioned correctly, competitive, and most of all – it has to be useful to both the sales team and your customers. Don’t have a company design a brochure for you. Be more deliberate. Build one from the ground, up.
–Build one by design.
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